NEWS RELEASE

For Immediate Release

Contacts: Michael McFadden
Co-Founder, The Society / 949.307.5856
Mike@TheSociety.com

Denver Residents Can Flee the City During the DNC

TheSociety.com is making it easy to escape the crowds with free gas and discounted vacation rental home rates

DENVER (July 7, 2008) — With a free tank of gas and discounted rental rates, The Society of Leisure Enthusiasts (www.TheSociety.com), a Colorado-based luxury vacation rental company, is offering Denverites an easy escape from the 50,000 visitors expected in town from August 25–28 for the Democratic National Convention. Visit www.TheSociety.com/DNC to book your luxury rental property today or explore the site’s innovative features such as searching homes by area attractions or amenities; reviews of local restaurants, golf courses, ski slopes and more; and user forums to discuss travel experiences.

TheSociety.com is offering a $50 gas card and 10 percent off already-reduced summer rental rates for its luxury properties in Aspen, Vail, Beaver Creek, Telluride, Winter Park and Breckenridge during the Democratic National Convention. The promotion is valid August 21-28 and is open to all Colorado residents.

“As a Colorado-based company, we heard our friends and families talking about wanting to escape the crowds during the DNC,” said Michael McFadden, co-founder of The Society. “By working with local property managers, The Society has created a promotion that will allow Denverites to get out of the city to destinations within driving distance. Everyone is feeling the crunch from rising gas prices, so we are offering a gas card to cover the tank of gas it will take to reach most of the properties participating in the promotion.”

TheSociety.com Unveils Top Decks

Chosen out of the world’s most exclusive homes, The Society’s Top Decks represent the most luxurious and innovative outdoor living spaces

Denver, Colo. (May 20, 2008) /PRNewswire/—A luxury vacation home is often defined by its deck and outdoor living space. After all, that is where a traveler can experience the sweeping views of the harbor or relax in the Jacuzzi and gaze at the stars. Yet the word “deck” does not do justice to the extraordinary experiences that are created outside these magnificent vacation rentals. Those wishing to book the ultimate luxury vacation home - and enjoy the perfect deck setting - should search no further than TheSociety.com.

“An amazing deck has an organic feel that evokes motion with waves, curves and colors. It looks more like art than a deck,” said Kathy Peterson, a celebrity design and lifestyle expert. “These lavish decks featured on TheSociety.com embody the attributes necessary for the best outdoor living experience.”

TheSociety.com and its one-of-a-kind board of travel industry advisors has reviewed thousands of luxury vacation rentals and villas and selected the five top decks. Of course each deck has a spectacular view, but the unforgettable luxuries lie in the entertainment capacity, amenities, privacy and size.

Each of these properties features as many luxuries and unique amenities inside as out. We invite you to learn more about these and other of the world’s most exclusive vacation properties at www.thesociety.com.

The Society’s Top Decks:

The FINANCIAL, Tbilisi, Georgia — TheSociety.com is designed to usher in a new era of luxury vacation planning and offers a premier online marketplace for elite vacation rentals with a collection of luxurious private residences in beach, mountain and desert destinations.

According to the Association of Business Schools, the Society’s luxury standards are steered by a board of industry experts who ensure that each property meets the standards and guidelines of a true luxury vacation rental. This distinguishes The Society as a different breed of travel site, which will appeal to discerning travellers who want privacy, comfort, space and entertaining options.

Travellers in search of a true luxury experience choose the world’s most exclusive hotel brands because they know exactly what they will get. The Society aims to create a similarly trusted marketplace in the luxury holiday rentals market through which travellers know they will find special properties for a perfect holiday.

‘Our commitment is to be a trusted symbol of luxury,’ said Michael McFadden, co-founder of The Society. ‘Booking through The Society ensures the traveller will enjoy the benefits of a world-class rental property and at a reasonable cost.’

FOR IMMEDIATE RELEASE

CONTACT:
Robert Lockard
1-800-488-4066 Ext. 856
rlockard@luxuryrealestate.com

LuxuryRealEstate.com Spring Retreat Earns High Praise from Top Brokers

SAN DIEGO – (April 22, 2008) – The Grand Del Mar in San Diego was the site of the 6th Annual Luxury Real Estate Spring Retreat, a vital industry event that attracted more than 250 high-end experts and earned rave reviews from attendees.

The Spring Retreat, which ran from Tuesday, April 15 to Friday, April 18, 2008, featured Ben Stein as the keynote speaker. Mixing in-depth knowledge and humor, the famous actor, economist and lawyer spoke on “The Psychology of Buying Luxury Property.” His participation in the conference was sponsored by Harry Tishler, senior vice president of BVG Incorporated (www.seasonsatsandpoint.com) in Tampa, Fla.

“Real estate is the only good which is both a consumption good and an investment good,” Stein noted in his speech. “Real estate is the best investment in the history of the world. Buy low and sell high, just like the stock market. Prices are low now, which means anybody who is smart will be investing now.”

The other main speaker at this event was Kaira Sturdivant Rouda, president of Real Living, Inc., one of the fastest-growing real-estate franchises in the United States. Her presentation was entitled “Real Marketing for Today’s Consumer.” More than a dozen other experts in a variety of fields moderated discussions and breakout sessions on targeted topics. These topics included generating international referrals, utilizing new technology, understanding current market conditions, marketing across borders and more.

NEWS RELEASE

For Immediate Release

LuxuryRealEstate.com To Offer Dream Homes for Rent

Powered Exclusively by The Society, Partnership creates first-of-its-kind online community

DENVER (April 9, 2008) — The world’s most-viewed luxury real estate Web site and the premier online marketplace for elite vacation rentals today announced their exclusive partnership to offer dream homes for rent to vacationers who want the best in luxury travel. The Luxury Real Estate vacation rentals, powered by The Society of Leisure Enthusiasts (TheSociety.com), will be of the same caliber as its unparalleled real estate.

Luxury Real Estate is a global network of more than 1,000 luxury real estate brokerages. Each member is carefully selected by Publisher John Brian Losh based on the company’s established reputation for performance, experience with high-end properties and quality service.

The Society selects vacation rental properties with an equally discerning process of review based on the recommendations of a board of industry experts who ensure that each property meets the standards and guidelines of a true luxury vacation rental.

“In the past, Luxury Real Estate has never partnered with a vacation rental organization because we hadn’t found a group that could consistently offer the same caliber of elite properties and experience our members and their private clients expected,” said Losh. “But The Society’s thorough screening process and high standards gives us the confidence to enter into this exclusive partnership.”

NEWS RELEASE
For Immediate Release

Contacts: Michael McFadden
Co-Founder, The Society / 949.307.5856
Mike@TheSociety.com

Extraordinary Vacations Begin With Extraordinary Properties

TheSociety.com Opens Its Virtual Doors to a New Era of Luxury Vacation Planning

Denver, Colo. (March 26, 2008) — Today, The Society of Leisure Enthusiasts (TheSociety.com) opens its virtual doors and ushers in a new era of luxury vacation planning. As the premier online marketplace for elite vacation rentals, The Society offers a collection of luxurious private residences in beach, mountain and desert destinations.

The Society’s luxury standards are steered by a board of industry experts who ensure that each property meets the standards and guidelines of a true luxury vacation rental. This distinguishes The Society as a different breed of travel site, just as its users are a different breed of traveler. These discerning vacationers desire more privacy, comfort, space and entertaining options. By placing travelers in the world’s most elite homes, The Society meets these needs as well as breaks the monotony of the mass-produced hotel experience and saves travelers money.

“Your average double-occupancy room at a luxury hotel during spring break in Beaver Creek will go for about $1,000 per night, whereas a 6-bedroom luxury vacation rental is about $450 per room, per night,” said Jon Eskin, general manager of Prudential Colorado Properties in Vail and Beaver Creek, Colo. “This is a great value for travelers without sacrificing amenities and provides them with an unforgettable vacation.”

Contact: Lynnette Braillard, Marketing Director, (541) 593-5018 or lynnetten@sr-sunset.com

RE/MAX Sunset Realty & Vacations Named Business of the Year

Sunriver, Ore. – RE/MAX Sunset Realty & Vacations was officially named business of the year for 2007 at the Sunriver Chamber Annual Dinner and Auction on Friday, March 7th, 2008. This honor was presented in recognition of their contributions to the community of Sunriver, the lodging industry and their involvement in local charities. David Lewis, the current president of the Sunriver Chamber of Commerce, announced at the dinner “The Business of the Year Award is reserved for a business member of the Sunriver Chamber that has furthered the interests of and provided leadership to our local business community and the Sunriver community as a whole. The recipient of the 2007 award has been a staunch supporter of our Sunriver community for nearly a decade. This is a business with a very generous heart and a sincere concern for the future of our Sunriver Community.”

Scott Pence, the owner of RE/MAX Sunset Realty & Vacations, who served on the chamber board from 2002 through 2007 and was the Sunriver Chamber president in 2005, was also given recognition for “Distinguished Service” at the event.

The Society of Leisure Enthusiasts (“The Society”), the premier luxury partner for elite vacation rentals, announced today that it has partnered with Instant Software, Inc to provide property managers, vacation homeowners and travelers a trusted brand and vacation rental resource.

The Society now provides Instant Software customers using ISILink a premium marketplace to showcase and book elite properties to an affluent traveler network seeking luxury accommodations. Based on a pay-for-performance model, property managers no longer need to budget yearly membership or subscription fees to list their luxury homes.

As an aggregator of 1000’s of luxury properties in the world’s top destinations, The Society affords advantages not typically available to independent property managers. By leveraging The Society’s strategic alliances, property managers can level the playing field in terms of online exposure and global reach.

“Many property managers have great luxury homes but too often they get lost in the online clutter of all the other properties,” said Mike McFadden, co-founder of The Society. “As a channel partner of Instant Software, we provide their knowledgeable property managers a trusted, luxury resource to connect to travelers who demand only the finest vacation properties.”

“I am excited to announce this partnership with The Society of Leisure Enthusiasts,” stated Dave Hopcroft, CEO of Instant Software. “The Society” adds a new dimension to the online world of vacation homes available to rent. The online world is all about accurate, detailed information that provides all the required facts to allow people to make good decisions. The Society will provide a trusted source for discerning travelers to find what they are looking for.”

In the next issue of the VRMA (Vacation Rental Management Association), The Society will be featured in the supplier spotlight.

Most shoppers don’t go to a Ford dealership to find a Mercedes. Likewise, travelers looking for luxury vacation rentals rarely visit standard classified lists. Do you have several “Mercedes” vacation rentals? Finally there is a destination website which is designed and marketed as a premium marketplace where you can feature your luxury homes.

The Society (www.thesociety.com) is an elite vacation website, which was founded by Michael McFadden and Scott Berkley. The two founders met during their studies at Oxford, where they discovered a common frustration in finding luxury accommodations. This frustration soon led to the formation of The Society.

The commitment of The Society is to become the trusted luxury brand and resource for property managers, homeowners and travelers alike. Many property managers have great luxury homes but too often they get lost in the online clutter of all the other properties. This scenario typically leads to a loss of revenue due to unnecessary vacancies or heavily discounted rates. With The Society, property managers have a marketplace that demands the finest properties. Every property is classified and approved by The Society.

Contact The Society today to get more details on featuring your luxurious properties. The co-founder, Michael McFadden can be contacted at mike@thesociety.com or 866-789-VACA

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