NEWS RELEASE

For Immediate Release

LuxuryRealEstate.com To Offer Dream Homes for Rent

Powered Exclusively by The Society, Partnership creates first-of-its-kind online community

DENVER (April 9, 2008) — The world’s most-viewed luxury real estate Web site and the premier online marketplace for elite vacation rentals today announced their exclusive partnership to offer dream homes for rent to vacationers who want the best in luxury travel. The Luxury Real Estate vacation rentals, powered by The Society of Leisure Enthusiasts (TheSociety.com), will be of the same caliber as its unparalleled real estate.

Luxury Real Estate is a global network of more than 1,000 luxury real estate brokerages. Each member is carefully selected by Publisher John Brian Losh based on the company’s established reputation for performance, experience with high-end properties and quality service.

The Society selects vacation rental properties with an equally discerning process of review based on the recommendations of a board of industry experts who ensure that each property meets the standards and guidelines of a true luxury vacation rental.

“In the past, Luxury Real Estate has never partnered with a vacation rental organization because we hadn’t found a group that could consistently offer the same caliber of elite properties and experience our members and their private clients expected,” said Losh. “But The Society’s thorough screening process and high standards gives us the confidence to enter into this exclusive partnership.”

In 2007, there was a 43 percent increase in participation in social networks by affluent Americans, according to the Wealth Survey of the Luxury Institute. With luxury travel booming, Losh sees it as the perfect time for The Society and Luxury Real Estate to join forces in creating an online community for luxury travel.

“Visitors to luxuryrealestate.com know they will find the world’s most exclusive properties,” said Michael McFadden, co-founder of The Society. “Partnering with a trusted site like Luxury Real Estate furthers The Society’s commitment to being the symbol of luxury.”

About LuxuryRealEstate.com

Luxury Real Estate (www.luxuryrealestate.com) is the most-viewed luxury real estate Web site in the world. The Who’s Who In Luxury Real Estate network currently represents 1,641 of the world’s finest real-estate companies in more than 65 countries (representing luxury properties in more than 100 countries). Participation is strictly invitation-only by CEO/Publisher John Brian Losh. The network provides superb marketing and networking tools, including: global reciprocity, Web support and design, a globally distributed magazine, referrals, PR and several of the most-dynamic networking events in the real-estate industry. The Who’s Who in Luxury Real Estate network is governed by the Board of Regents.

About The Society

The Society (www.TheSociety.com) is the symbol of luxury in vacation rental industry. Unlike typical online vacation search sites, The Society ensures that each vacation home meets quality standards established by experts in the luxury real estate industry. Also, members and guests of The Society have access to The Society-rated concierge information including the best golf courses in an area, nearest ski resort or popular restaurants. Planning an unforgettable luxurious vacation just got easier.

The Society endorses Sustainable Travel International (STI), a non-profit organization, dedicated to providing education and outreach services that help travelers, travel providers and related organizations support environmental conservation and protect cultural heritage while promoting cross-cultural understanding and economic development.

Contacts: Michael McFadden
Co-Founder, The Society / 949.307.5856
Mike@TheSociety.com