NEWS RELEASE

For Immediate Release

November 21, 2008

Florida Resident Wins Colorado Luxury Stay: The Society Celebrates Thanksgiving

2^nd Winner Announced - Eight (8) More Weeks of Vacation Available

Titusville, FL (November 21, 2008) – This Thanksgiving, Florida resident, Jan Corbin, greets her holiday season with the excitement of being selected as winner of a 5-night luxury stay at The Lone Eagle resort in Keystone, CO.

Corbin had just signed on as a member of The Luggage Club when she noticed The Club’s sponsorship of The Society’s SAVE THE AMERICAN VACATION promotion.

She joined the cast of thousands to pen her personal 200-word narrative, “Why I Need A Vacation”. Judges admired Corbin’s determination to surmount personal loss, and choice to share a trip of a lifetime with her daughter and friends in Keystone, CO, provided by The Society’s Luxe Alliance partner Summit Cove Rentals.

Corbin and friends will take in breathtaking views from their 4 bedroom, 2,000+ square foot accommodations and enjoy true “western elegance” with refined furnishings high-end touches. Jan will also take home a $500 gift certificate from The Luggage Club for use in shipping her luggage and/or equipment so it’s waiting in Keystone upon arrival.

NEWS RELEASE

For Immediate Release

November 12, 2008

Contacts: Michael McFadden

Co-Founder, The Society / 949.307.5856

Mike@TheSociety.com

Joseph Sobin, CTC, CTIE

Travel Industry & Media Relations Liaison / 303.377.2275

Joseph@TheSociety.com

-Why We Need A Vacation? Week One Winner Chosen

Nine (9) More Weeks of Vacation Available-

Lakewood, CO (November 12, 2008) – The Society of Leisure Enthusiasts (www.thesociety.com), representing 5,000+ of the finest vacation home rentals in the world is proud to announce the first recipient of the “Save the American Vacation” promotion conceived in response to the current global financial crisis to brighten the upcoming holiday season.

Ms. Kim Fritz of St. Petersburg, Florida will enjoy 5 nights of lavishness and opulence in Cabo San Lucas residing in the Villa Las Olas provided by The Society’s Luxe Alliance partner Lifestyle Villas of Los Cabos. Kim, her family and her best friend’s family will enjoy spacious living/entertaining rooms and 4 bedrooms within this magnificent example of contemporary Mexican architecture. Adjacent to the villa are two infinity-edge pools, a jetted hot tub, a large built-in gas BBQ, outdoor fireplace and outdoor dining seating 8 covered by a Palapa, all a stone’s throw from the Sea of Cortez.

PHILADELPHIA, PA. (October 13, 2008) – The Society of Leisure Enthusiasts (www.thesociety.com) is a tech savvy, international portfolio of more than 5,000 luxury vacation rentals for discriminating travelers who wish to experience the benefits of a destination club without the membership fees. VacationHomesForCharity.org is a blog designed and operated by The Society, introduced at the Luxury Real Estate Annual Conference at the Ritz-Carlton, Philadelphia, PA.

Co-Founder, Michael McFadden, states, “The Society is a leading luxury vacation rental marketplace and we are utilizing our platform to bring ease and efficiency in sourcing luxury homes for fundraising events. This CSR initiative is offered by The Society’s Luxe Alliance partners who wish to “give back” to the community.” McFadden continues, “We are using our technology platform to assist non-profits and charitable organizations to source quality vacation homes for their auctions and other fund raising events. We created www.VacationHomesForCharity.org to highlight charities, homes and news regarding this new offering.”

Benefits

Ease of Sourcing
• Charity organizers can submit a request for a property by emailing info@thesociety.com
• Coming soon: organizations will be able to search all homes available for donation

NEWS RELEASE
For Immediate Release

Contacts: Michael McFadden
Co-Founder, The Society / 949.307.5856
Mike@TheSociety.com

Joseph Sobin, CTC, CTIE
Travel Industry and Media Relations Liaison / 303.377.2275
Joseph@TheSociety.com

Bailout Plan for the Vacation Deprived
-While our politicians work on a bailout for Wall Street,
The Society concentrates on those needing vacation assistance-

LAKEWOOD, CO. (September 30, 2008) – With Wall Street awaiting a government bailout; The Society of Leisure Enthusiasts (www.TheSociety.com) comes to the rescue of the vacation deprived with the “Vacation Bailout Plan”. Developed by two Oxford graduates in conjunction with travel consultants from around the globe, The Society’s “Vacation Bailout Plan” is for those on Main Street.

The Vacation Bailout Plan is to literally save the “American Vacation” during this period of economic uncertainty. With the December holidays fast approaching and Spring Break within 120 days, The Society needed to act immediately to assist those who may be delaying vacation planning due to concerns of cost and value.

According to Michael McFadden, Co-Founder of The Society. “For the vast majority of the American public, value is the utmost priority when booking a vacation this year. At TheSociety.com, visitors to the site will find exceptional values concerning the finest vacation home rentals in the world”. Vacation homes, once considered the privileged domain of the rich and famous are now available to vacationers seeking value for their vacation dollars. Fact: The average 5-star luxury vacation home is less expensive than a mid-range hotel on a cost per person/per night basis.

NEWS RELEASE

For Immediate Release

Contacts: Michael McFadden
Co-Founder, The Society / 949.307.5856
Mike@TheSociety.com

Denver Residents Can Flee the City During the DNC

TheSociety.com is making it easy to escape the crowds with free gas and discounted vacation rental home rates

DENVER (July 7, 2008) — With a free tank of gas and discounted rental rates, The Society of Leisure Enthusiasts (www.TheSociety.com), a Colorado-based luxury vacation rental company, is offering Denverites an easy escape from the 50,000 visitors expected in town from August 25–28 for the Democratic National Convention. Visit www.TheSociety.com/DNC to book your luxury rental property today or explore the site’s innovative features such as searching homes by area attractions or amenities; reviews of local restaurants, golf courses, ski slopes and more; and user forums to discuss travel experiences.

TheSociety.com is offering a $50 gas card and 10 percent off already-reduced summer rental rates for its luxury properties in Aspen, Vail, Beaver Creek, Telluride, Winter Park and Breckenridge during the Democratic National Convention. The promotion is valid August 21-28 and is open to all Colorado residents.

“As a Colorado-based company, we heard our friends and families talking about wanting to escape the crowds during the DNC,” said Michael McFadden, co-founder of The Society. “By working with local property managers, The Society has created a promotion that will allow Denverites to get out of the city to destinations within driving distance. Everyone is feeling the crunch from rising gas prices, so we are offering a gas card to cover the tank of gas it will take to reach most of the properties participating in the promotion.”

TheSociety.com Unveils Top Decks

Chosen out of the world’s most exclusive homes, The Society’s Top Decks represent the most luxurious and innovative outdoor living spaces

Denver, Colo. (May 20, 2008) /PRNewswire/—A luxury vacation home is often defined by its deck and outdoor living space. After all, that is where a traveler can experience the sweeping views of the harbor or relax in the Jacuzzi and gaze at the stars. Yet the word “deck” does not do justice to the extraordinary experiences that are created outside these magnificent vacation rentals. Those wishing to book the ultimate luxury vacation home - and enjoy the perfect deck setting - should search no further than TheSociety.com.

“An amazing deck has an organic feel that evokes motion with waves, curves and colors. It looks more like art than a deck,” said Kathy Peterson, a celebrity design and lifestyle expert. “These lavish decks featured on TheSociety.com embody the attributes necessary for the best outdoor living experience.”

TheSociety.com and its one-of-a-kind board of travel industry advisors has reviewed thousands of luxury vacation rentals and villas and selected the five top decks. Of course each deck has a spectacular view, but the unforgettable luxuries lie in the entertainment capacity, amenities, privacy and size.

Each of these properties features as many luxuries and unique amenities inside as out. We invite you to learn more about these and other of the world’s most exclusive vacation properties at www.thesociety.com.

The Society’s Top Decks:

The FINANCIAL, Tbilisi, Georgia — TheSociety.com is designed to usher in a new era of luxury vacation planning and offers a premier online marketplace for elite vacation rentals with a collection of luxurious private residences in beach, mountain and desert destinations.

According to the Association of Business Schools, the Society’s luxury standards are steered by a board of industry experts who ensure that each property meets the standards and guidelines of a true luxury vacation rental. This distinguishes The Society as a different breed of travel site, which will appeal to discerning travellers who want privacy, comfort, space and entertaining options.

Travellers in search of a true luxury experience choose the world’s most exclusive hotel brands because they know exactly what they will get. The Society aims to create a similarly trusted marketplace in the luxury holiday rentals market through which travellers know they will find special properties for a perfect holiday.

‘Our commitment is to be a trusted symbol of luxury,’ said Michael McFadden, co-founder of The Society. ‘Booking through The Society ensures the traveller will enjoy the benefits of a world-class rental property and at a reasonable cost.’

FOR IMMEDIATE RELEASE

CONTACT:
Robert Lockard
1-800-488-4066 Ext. 856
rlockard@luxuryrealestate.com

LuxuryRealEstate.com Spring Retreat Earns High Praise from Top Brokers

SAN DIEGO – (April 22, 2008) – The Grand Del Mar in San Diego was the site of the 6th Annual Luxury Real Estate Spring Retreat, a vital industry event that attracted more than 250 high-end experts and earned rave reviews from attendees.

The Spring Retreat, which ran from Tuesday, April 15 to Friday, April 18, 2008, featured Ben Stein as the keynote speaker. Mixing in-depth knowledge and humor, the famous actor, economist and lawyer spoke on “The Psychology of Buying Luxury Property.” His participation in the conference was sponsored by Harry Tishler, senior vice president of BVG Incorporated (www.seasonsatsandpoint.com) in Tampa, Fla.

“Real estate is the only good which is both a consumption good and an investment good,” Stein noted in his speech. “Real estate is the best investment in the history of the world. Buy low and sell high, just like the stock market. Prices are low now, which means anybody who is smart will be investing now.”

The other main speaker at this event was Kaira Sturdivant Rouda, president of Real Living, Inc., one of the fastest-growing real-estate franchises in the United States. Her presentation was entitled “Real Marketing for Today’s Consumer.” More than a dozen other experts in a variety of fields moderated discussions and breakout sessions on targeted topics. These topics included generating international referrals, utilizing new technology, understanding current market conditions, marketing across borders and more.

NEWS RELEASE

For Immediate Release

LuxuryRealEstate.com To Offer Dream Homes for Rent

Powered Exclusively by The Society, Partnership creates first-of-its-kind online community

DENVER (April 9, 2008) — The world’s most-viewed luxury real estate Web site and the premier online marketplace for elite vacation rentals today announced their exclusive partnership to offer dream homes for rent to vacationers who want the best in luxury travel. The Luxury Real Estate vacation rentals, powered by The Society of Leisure Enthusiasts (TheSociety.com), will be of the same caliber as its unparalleled real estate.

Luxury Real Estate is a global network of more than 1,000 luxury real estate brokerages. Each member is carefully selected by Publisher John Brian Losh based on the company’s established reputation for performance, experience with high-end properties and quality service.

The Society selects vacation rental properties with an equally discerning process of review based on the recommendations of a board of industry experts who ensure that each property meets the standards and guidelines of a true luxury vacation rental.

“In the past, Luxury Real Estate has never partnered with a vacation rental organization because we hadn’t found a group that could consistently offer the same caliber of elite properties and experience our members and their private clients expected,” said Losh. “But The Society’s thorough screening process and high standards gives us the confidence to enter into this exclusive partnership.”

NEWS RELEASE
For Immediate Release

Contacts: Michael McFadden
Co-Founder, The Society / 949.307.5856
Mike@TheSociety.com

Extraordinary Vacations Begin With Extraordinary Properties

TheSociety.com Opens Its Virtual Doors to a New Era of Luxury Vacation Planning

Denver, Colo. (March 26, 2008) — Today, The Society of Leisure Enthusiasts (TheSociety.com) opens its virtual doors and ushers in a new era of luxury vacation planning. As the premier online marketplace for elite vacation rentals, The Society offers a collection of luxurious private residences in beach, mountain and desert destinations.

The Society’s luxury standards are steered by a board of industry experts who ensure that each property meets the standards and guidelines of a true luxury vacation rental. This distinguishes The Society as a different breed of travel site, just as its users are a different breed of traveler. These discerning vacationers desire more privacy, comfort, space and entertaining options. By placing travelers in the world’s most elite homes, The Society meets these needs as well as breaks the monotony of the mass-produced hotel experience and saves travelers money.

“Your average double-occupancy room at a luxury hotel during spring break in Beaver Creek will go for about $1,000 per night, whereas a 6-bedroom luxury vacation rental is about $450 per room, per night,” said Jon Eskin, general manager of Prudential Colorado Properties in Vail and Beaver Creek, Colo. “This is a great value for travelers without sacrificing amenities and provides them with an unforgettable vacation.”