When it comes to the vacations of the rich and famous, hotels are losing out to luxury villas, which provide elite services worth upwards of $28,000 per day. Private jets, helicopters, Ferraris, and a private staff of chefs, butlers and masseuses are just some of the services that can be provided, but privacy is still the true differentiator, as explained in “World’s 10 Most Expensive For-Hire Resorts,” an article published by Forbes Traveler. “Privacy has become the number one requirement for really wealthy travelers and you don’t get privacy in a hotel,” the article states. Travelers are also discovering that luxury vacation rentals “combine the intimacy of a private home with the luxury of a top hotel,” making any luxury rental the new vacation destination.

Luxury vacation rentals are not a new concept, but until now it has not been convenient for travelers to find these rentals. It has been even harder for owners of these properties to be convinced that their homes will not be rented and destroyed by a group of spring breakers.

Fortunately, with the creation of social networking tools and a host of other web 2.0 solutions, the vacation rental industry is gaining footing. At TheSociety.com, luxury vacation rentals can be easily browsed, while feedback mechanisms keep renters and owners honest. The Society is the most trusted community for luxury vacation rental listings on the web, and you don’t need to spend $30,000 per day to enjoy an exceptional rental home.

The demographics for luxury resorts and rentals have shown a “current trend towards younger groups and families” and these properties are excellent settings for weddings and family reunions.

Browse The Society’s listings of Executive Platinum (coming soon), Platinum, and Gold properties to find the property that is right for you. For an unforgettable experience, hotels just don’t cut it anymore.