The other day a webinar (that’s a seminar on the web) titled, “Evangelizing Evangelists to Build a Business and Build Your Brand” was presented, explaining every aspect of evangelism—the process of of engaging people to believe in your product or idea as much as you do. At the Society, we are more passionate than ever about building our brand and helping others build theirs. Here are some helpful tips from the Webinar:

• “Brands are built intentionally, and the internet allows everyone to evolve their brands.”

• “Businesses must create avenues to allow people to spread the word.” You can make a conscious effort to develop your brand, by providing tools to make it easier for people to share and connect with each other. Tools would include social networks, profiles and the blog you’re reading now.

• “Define and grab a single concept and build on that. Pick It, Build It, and Defend It.”

• “Challenge people in high places that are restricting the ability of others to grow. Having a strong brand means upsetting some people.”

These tips are valuable for forging an online reputation. We are working hard to provide more online avenues to build brands within the vacation rental industry, and it was great to hear evidence in support of these efforts from some of the top evangelism experts.

Take a look at a sample Corporate Profile for a property manager here, and if you don’t yet have a profile on The Society, click here to begin building your online brand.

To learn more about the panel of this webinar and to listen to a podcast of the recording, click here.