Women are officially the new people to cater to in the online vacation booking industry. According to a survey by Marketing to Women in the June 2006 Mintel Report, 65% of women book online compared to the only 59% of men. TIA’s Leisure Travel Planning Study, stated that when considering travel for leisure or entertainment purposes, women are the ones who are most involved with the booking and reservation process.

Travel websites be warned, a view into the female psyche is now a must for revenue.