The vacation rental industry has been gaining speed and growing at a rate that is far ahead of hotels, but with one major problem. It is one of the hardest industries in which to gain trust.

Homeowners fear renters who will destroy their home, and renters are skeptical up until the moment they personally see the rental. Pat Merewether, a traveler who was expecting a delightful resort condo from Internet pictures, found herself calling her rental, “Hotel Claustrophobia.”

Many sites post pictures that conceal severe housing deformities or even lie about the exact home locations. On the other hand, numerous renters are coming in and destroying luxury homes at every turn, leaving most homeowners frustrated and with no trust. As Denver-based luxury homeowner, Jeff Progar, stated, “Someone can do $5000 worth of damage in fifteen minutes—one scratch on a stainless Sub-zero refrigerator equals $2000.”

Thankfully, there is a solution. A luxury online rental company, The Society, has created a company based solely on trust. The houses are previewed and accepted by The Society if, and only if, they have met the high standards of a luxury home. In addition, not only can members rate the luxury homes they stay at, but the luxury homeowners can also rate their renters. That way, both sides are satisfied. Vacation world is finally at peace.