In The Society’s efforts to provide world class luxury experiences while staying in vacation rentals, we study many of the leaders in various luxury travel industries. Destination Clubs are most definitely one of those categories and they are leading the way in providing ultimate experiences. Most recently one of the leaders in the industry, Exclusive Resorts, has been recognized as an “icon and innovator” in the January 2008 Robb Report. The company has over 3,000 members, 350 residences and 125 more in development.

The Helium Report offers many articles and evaluations of various Destination Clubs, Residence Clubs and Condo Hotels around the globe. There are obvious advantages to these clubs. To name a few:

• Travelers have access to a wide variety of luxurious residences
• They have eliminated the headache of owning a second home
• They are leaders in service – many times offering 24 concierge services and privileged access to private beaches, golf courses, and more

Destination Clubs are standardizing the experience and luxury travelers are buying into these clubs just for that promise. No longer does a luxury traveler have to wonder if their vacation home will have a concierge or a chef or a butler. They have it all together in one package. Very compelling eh?

Would more people choose to travel via luxury vacation rentals if they were guaranteed to have consistent world-class service? Would more homeowners rent out their second homes if they had trusted property managers providing superb management services?

We think so. And that is our commitment to the industry. The Society is partnering with property managers and homeowners that are committed to providing world-class service in efforts to create the most trusted luxury vacation rental community.

New features and properties will be coming soon. Please contact info[at]thesociety.com for information on featuring your luxury rentals on The Society.