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Increase Opportunities for Summer Bookings:

March 30th, 2009 by Joseph

As mentioned in the 3/17 newsletters, for many summer vacation is sacrosanct. While spending patterns and destinations may be revised (Disney Companies laying off worker at resorts), our inquiry volume continues to increase as more vacationers embrace the value and convenience of a vacation home rental.

Now, we need your assistance as we enter the “busy” season from April to August.

• Update of Rates: It is paramount we have the most up-to-date rates on our site. Remember, the client’s first introduction and initial inquiry is via The Society. Concerning continuity, it is important we have rate parity across the board. Thus, please advise us of 1) updated rates and 2) any specials you may be offering (see below).

• Update of Profiles: Again, as The Society is the initial inquiry, it is important we have the most pertinent information concerning descriptions, rates, activities, local/regional information and so forth. From basic Internet Marketing 101, we desire to retain the inquiry on our website for as long as possible. Detailed information pertaining to vacation homes will enhance the opportunity for a booking versus the client “checking other sites/options”. Please, continue to log-in to your account on The Society and fill out your listings fully with relevant updates concerning your properties. If you have questions about your account or how to update your listings, please email mark@thesociety.com, and instructions will be sent over asap.

• Update Inventory: Many of our partners have increased their inventory from vacation homeowners who desire to receive income from their asset. Others are requesting rentals as their properties are presently listed for sale and this is an opportunity to “try before you buy”. Please, send us your most up-to-date inventory of properties you would like us to display and profile.

• Update Inventory II: Have you de-acquisitioned properties recently? If you no longer represent properties, which continue to be listed with The Society, please inform us immediately so we can remove those properties. When an inquiry requests a specific unit, we desire to provide immediate availability. If the property is not available due to prior booking, we will make every effort to provide “substitute” options based on the initial inquiry. When a listed vacation rental is not available, it is a disservice to all of us.  You may also remove properties at any time using your account.  Simply log in to The Society, click “View/Edit Vacation Rentals”, and then you can either edit the listings to add/revise information, or delete the listing entirely.

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This entry was posted on Monday, March 30th, 2009 at 1:43 pm and is filed under For Owners & Managers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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