It may seem that every hotelier is offering a sale on inventory. Of note recently is the “48 Hour Sale” when hoteliers sell off inventory at a steep discount, usually 50% rack rate. While we at The Society understand the practice we feel as property managers and owners it is important to understand such a promotion may NOT be in your best interest:

• Alienation of Existing Bookings: Be forewarned, your existing bookings may contact you and demand the same discounted rate.

• Future Clients Expect Discount: While you may be filling your coffers immediately the long-term impact is unknown. Will clients now expect discounted rates in the future and if not available, book elsewhere?

• You Are Not a Hotel: In general most hotels offer a standard product with slight variables. Vacation home rentals are unique and individual. If discounting, place incentives on the inventory which historically has been least in demand.

• Price By Bedroom/Occupancy: Most hotel room rates are based on Dbl. Occ. Be creative, break down rates based on a per person basis based on total occupancy.