The staff at The Society has been working diligently composing a “White Paper” concerning the Top 10 Marketing opportunities for property managers and vacation home owners. We are all aware, due to present economic conditions; travel related spending is at a level not seen since the aftermath of the attacks of 9/11. While the economy may be stabilizing, the overall zeitgeist concerning discretionary spend for leisure has changed as the “Stay-cation” trend becomes part of the vernacular.

While researching and composing the “White Paper”, we noticed one trend being mentioned in interviews, The Last-Minute Booking. Vacationers seem to believe all last-minute bookings will be heavily discounted. Even CNN, the respected news source ran an article last week advising “Procrastination Pays Off For Some Summer Travelers”.

We at The Society know the logistical issues concerning last-minute bookings and the demand for discounts. In the White Paper we address this issue and others to provide guidance in these un-chartered economic times. When available we will be sending you a link to the posting on TheSociety.com.