Classified Advertising
October 20th, 2009 by Joseph
There are many options concerning classified ads, the following is a brief overview:
Online Classifieds i.e. Craigslist: The online world has opened up many opportunities, We believe The Global Bundle with HomeAway and 5 Craigslist markets will get you the most exposure for the least amount of money.
“Guys, thank you for your Craigslist posting. I followed your advice concerning my home in Vail and placed ads in New York, Chicago, Miami, San Francisco and Denver. All those markets have non-stop air service into Eagle and my e-mail has been buzzing with requests. Thank you again.”
Newspaper: Consider ads in your local newspaper (assuming the destination is within “drive-time” and/or in the community where the vacation rental is located (potential vacationers may review the classifieds on-line or will review while vacationing for their next trip)
Magazines: Specialty magazines are excellent opportunity to target an audience. Ski and Skiing magazines are favorites among those with vacation rentals in “snow country”. Be forewarned, for major resort areas, the many ads lead to “clutter on the page”. Spend a few dollars on enhanced borders, highlights, bold and so forth.
Personal E-Mail Advertising: As a witty message to your e-mail signature block about your vacation hoe including a picture and a link. For example: If I am e-mailing, I am not on the slopes of Aspen, thus my vacation home is available for rental, check it out at:_____________________
Tags:
classified advertising your vacation home rental,
Craigslist,
e-mail advertising,
Global Bundge,
homeaway,
Magazines,
marketing tips,
Newspapers,
online classifieds,
vacation home rental exposure,
VRBO
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