In October, we introduced some wonderful success stories/highlights that our clients have reported since the launch of The Global Bundle. Around the world, homeowners, property managers, resorts, developers and fractional owners have found The Global Bundle to be the perfect solution for their online marketing efforts.
The testimonials keep coming in, and below is a recap of November and December including success stories and some select new properties we’ve added in the past two months.
Success Stories: Paradise Valley, AZ: This $10 million estate received its first qualified inquiry within 24 hours of listing. Little over a month later, Bramasole booked for an entire month for $30,000. On top of that, the owner was contacted via another Global Bundle inquiry for the home to be used as the site for the next “Go-Daddy” commercial starring Indy-Car celebrity and Go-Daddy spokeswoman, Danica Patrick. A nice $5,000 booking for a quick, 4-hour commercial shoot. See home here: http://thesociety.com/vacation+rental/23829
Cabo San Lucas, Mexico: Villa Las Palmas, a 13,000 square foot paradise, arguably one of the finest luxury villas in all of Cabo was brought to us for help in November. The home was still available for Christmas/New Year’s, and it was specifically urgent to get a qualified holiday booking. Within the 1st week on listing, Villa Las Palmas was booked for New Year’s, a $20,000+ booking. See home here: http://thesociety.com/vacation+rental/24009
Breckenridge, CO: This property located on Main Street was not seeing results from previous online marketing strategies. The home was listed through our Global Bundle back in mid August. To date (December 11th), this home has been booked for 59 nights through Global Bundle inquiries. See the home here: http://thesociety.com/vacation+rental/23906
Selected New Properties Added to The Global Bundle in October:
Let us help you drive qualified inquiries and bookings efficiently and cost-effectively. View more information and sign-up for more information on our Global Bundle at: http://thesociety.com/gb
Once the domain of tweens and teens, Facebook has become a worldwide phenomenon, just one component of the genre we now call “social media”. Many of our clients may know The Society is on Facebook and we offer options via our Global Bundle to promote via Facebook. Yet, we at The Society are also statisticians and well attired marketing geeks. We ran across the following concerning Facebook and wish to share it with our property manager and vacation homeowner audience.
Younger men and older adults flock to site.
Facebook may have started as a site geared toward the college crowd, but as the most popular social network in the US, it has broadened its user base considerably. The Nielsen Company reported that in June 2009 Facebook had a unique US audience of more than 87 million people, compared with fewer than 63 million who visited MySpace that month.
According to Inside Facebook, the fastest-growing group of users in August 2009 were males ages 13 to 17, whose numbers increased by 14.5%, followed by men ages 45 to 54, rising 12.8%. Among women, the highest growth was in the 45 to 54 and 55 to 65 age ranges, which were up 11.8% and 11%, respectively.
Female Facebook users of all ages outnumber their male counterparts. But new male users flocked to the social network at a faster rate than females in almost every age group, tightening the site’s gender gap somewhat.
Inside Facebook reported that 57% of the site’s users, or about 45.4 million people, were women, compared with some 34.3 million who were men.
The largest block of Facebook users is still ages 18 to 25, followed by 26-to-34-year-olds. Taken together, those groups made up 51% of the user population. But young adults also have the lowest rates of uptake, indicating that the age disparity may continue to close, along with the gender gap.
Considering the baby-boomer and Generation X demographic growth of eyeballs i.e. with the money to spend on vacations with family and friends, now, will you consider Facebook?
There are many options on the web to expose your vacation rental. Many begin by using their social networking connections to expose their rental to family and friends (be forewarned, they will be asking for a stay discounted or gratis). Others may consider sites including Vacation Rental by Owner which due to its ever increasing volume is cluttered and confusing.
At TheSociety.com we have been most proactive concerning marketing via the Internet. Our newest product, The Global Bundle has received tremendous response. The Bundle offers vacation homeowners the option to target specific audiences from deluxe and luxury vacationers to those residing in feeder markets to your destination. With exposure options including LuxuryRealEstate.com, WSJ Online, HomeAway.com, LuxuryTravelMagazine.com and other sites, you can opt for the full Bundle or consider an a’la carte package. No matter what options are chosen, we guarantee excellent exposure and all requests are routed to you directly for you to screen, review and respond to.
“Before the Global Bundle I had my beach house in the Hamptons listed by local brokers advising they had the lock on the market for vacation rentals. After a dismal season, I opted for the Global Bundle. Within 48 hours, I had received multiple rental requests and the first booking paid for the Global Bundle+”. East Hampton, New York
In The Society’s backyard of Vail (OK, about 90 miles west of our office), The Westin Riverfront Resort & Spa is running an interesting special to generate ski season business.
“Book your holiday getaway during the month of July and receive more than 50 percent off standard ski season pricing on our studio suites and spacious 1, 2, and 3 bedroom condominiums.” For additional information, “www.enjoychristmasinjuly.com”.
In addition, the promotion advises:
“Book now and take advantage of a spacious studio suite starting at $149 over the dates of 11/20 – 12/25, 2009”.
Spread out with a generous living room and fully stocked kitchen in our expansive two bedroom condominiums, starting at $329”
The moral of the example above is to 1) try to reverse the trend towards last-minute bookings, 2) increase interest for the up-coming ski season, 3) book early for discounts which may not be available in the future and 4) upgrade to a larger unit. Have you considered working with The Society concerning a similar promotion(s) targeting our database and/or the affluent audience associated with our Global Bundle?
For many of us in the vacation/hospitality industry, we have cornered ourselves into the “last-minute” discount vacation. It will take many months if not years to reverse this trend. We look forward to the day when we can say “I am sorry, we sold out months ago for those dates.”
Subscription to our Global Bundle continues to exceed our conservative estimates concerning property affiliation. Our property/estate managers and homeowners who have partnered with the Global Bundle have indicated an up-tick concerning inquiries from “those who understand and appreciate the value and luxury of a high-end vacation residence rental.”.
The unique diversity of partnerships within the Global Bundle ensure messaging to an affluent audience ranging from age from the mid 30’s to mid 70’s. For example, inquiries from The duPont Registry are oriented to younger families and friends traveling together. Those from The Robb Report seem to inquire concerning large estates for multi-generational families. Our recent mention in the Wall Street Journal has attracted the elusive incentive travel client in search of discreet options beyond the notoriety of Las Vegas (BTW, The WSJ may soon be a partner site within the Global Bundle). For those unaware, the Global Bundle offers:
Full on-line advertising/marketing/PR solution
Global exposure to an affluent target market
Affiliation with eight (8) other respected luxury market portals
When LuxuryRealEstate.com was founded in 1995, many pundits questions the “logic” of a website with such specific and discriminating standards allowing only the top 10% of property listings in any given market to have access to the site. Well, the pundits must be embarrassed as our Global Bundle partner, LuxuryRealEstate.com just secured their 1,000,000th listing, a stunning waterfront Belle Epoque villa in Saint Jean Cap Ferrat, France along the Cote D’ Azur.
When TheSociety.com developed the Global Bundle, targeting the affluent demographic was paramount. LuxuryRealEstate.com was pursued as a partner entity for the Global Bundle as a leader in not only the high-end real estate marketplace but also at the forefront of technology, all focused on the luxury niche market which has been able to endue the present economic downturn with little effect on their travel, leisure and real estate spending habits.
What does this mean for affiliates of TheSociety.com acquiring access to The Global Bundle? The most tangible benefit is a listing on LuxuryRealEstate.com, the most-viewed luxury real estate specific website in the world. However, we at TheSociety.com would suggest considering peer entities who provide the listings and editorials for LuxuryRealEstate.com. The content is generated and continually updated by members of the Who’s Who in Luxury Real Estate network which includes 1,500 of the world’s finest real estate companies and individuals with properties in over 100 countries. The following visitor statistics are sure to impress:
Daily Hits: 1,700,000+
25-54 Age Range: 82.5% of visitors
Traveled in the Prior Year: 91%
Plan to Travel in Next 12 months: 94.7%
Travel via Business/First Class/Private Air: 59.2%
What do the statistics above mean for a Global Bundle Partner? Many, affluent, educated, qualified viewers and word of mouth marketing all providing qualified leads to your posted content.
The Society is offering management and vacation homeowner partners a substantial discount on their Global Bundle Distribution program if a home is donated to the VacationHomesforCharity.org program.
According to Mike McFadden, co-founder of The Society. “The partners who have signed on to our Global Bundle Distribution program understand the value of increased exposure across multiple distribution channels. We [TheSociety] are offering the promotional discount to support VacationHomesforChairty.org to allow our partner managers and homeowners to “give back” via their vacation home and receive a substantial discount incentive in the process. In this period of decreasing support and increased demand for charitable services, we at The Society wanted to provide a creative opportunity to directly support the charity and non-profit community.”
For information concerning the Global Bundle Distribution program and discount incentive, please contact The Society.
As we at The Society continue to provide our partners with the most attractive opportunities to target market to the affluent consumer, we would like to introduce you to The duPont Registry, one of the select vendors affiliated with our Global Bundle.
The duPont Registry is unique in its targeted demographics which we suggest is the next generation of wealth. The average age of the reader/viewer of The DuPont Registry is 36 with an annual household income of $345,000 and average household net-worth exceeding $2,000,000 USD. Unlike other publications concentrating on real-estate as a niche, the duPont Registry is considered a “lifestyle publication” with a wide-range of editorial features and opportunities embracing the many facets of the affluent lifestyle.
As with many storied print publications, The duPont Registry has embraced the web and has exceeded their conservative projections concerning viewers due to the younger demographic associated with their publication. The following statistics should impress:
• Average 350,000 unique monthly visitors
• Average 6,000,000 page views monthly
• 151 countries visit the site monthly
We are very proud to be working with The duPont Registry, one of the truly storied entities in the luxury real estate and lifestyle industry and poised to be dominant with the next generation of wealth within the United States and worldwide. By affiliating with The Society’s Global Bundle, you the homeowner, property/estate manager will have immediate access to this most in-demand demographic of younger wealth and be able to present and influence their future vacation and purchasing decisions.
For additional demographic and editorial information concerning the duPont Registry, please click here: media kit.
One of the clear benefits of the Global Bundle is the opportunity to work with the most elite and successful websites out there for targeting affluent clientele. LuxuryRealEstate.com (LRE) is a famed site, known for their exclusive network of brokers called the “Who’s Who of Luxury Real Estate”.
LRE is the most viewed luxury real estate site in the world with over 187,000 monthly visits and with an audience representing an average household income of $368,571. They are building a luxury vacation rentals segment exclusively for Global Bundle properties, and we are very proud to be working with LRE to provide homeowners and managers the opportunity to advertise on their renowned website.
Check out their media kit for more facts and stats.
Press RSS feed.
Once the domain of tweens and teens, 
The duPont Registry is unique in its targeted demographics which we suggest is the next generation of wealth. The average age of the reader/viewer of The DuPont Registry is 36 with an annual household income of $345,000 and average household net-worth exceeding $2,000,000 USD. Unlike other publications concentrating on real-estate as a niche, the duPont Registry is considered a “lifestyle publication” with a wide-range of editorial features and opportunities embracing the many facets of the affluent lifestyle. 
One of the clear benefits of the