When a reporter asked Jesse James “Why do you rob banks?” his answer in all its simplistic elegance was “Because that is where the money is.” When we at The Society have been asked “Why did The Society create The Global Bundle?”…

Our answer is more complex based on years of demographic research, statistical analysis, data mining, unique visitor data, response rates and cost-effectiveness for our clients participating in The Global Bundle. OK, the simplistic:

“Because this is where the pre-qualified eyeballs are looking and booking.”

We know our vacation home owners and property/estate managers are successful entrepreneurs and marketers in search of cost-effective marketing opportunities to promote their vacation rentals to a pre-qualified and pre-screened clientele.

While The Global Bundle may seem intimidating at first; we have heard the comments i.e.

• So many portals, is it truly effective?
• Do I have to load data to each portal?
• How can I keep track?

The reality is, we at The Society have made the process as simple as possible allowing our clients to 1) attract qualified eyeballs to their inventory 2) track inquiries and portals used and 3) load data once and let our IT technicians handle the rest.

While The Global Bundle has been designed and facilitated for marketing to an highly educated and affluent clientele including storied names such as The Robb Report, WSJ Online, The DuPont Registry, Luxury Real Estate and others, we have designed the Bundle to cross-market to multiple demographic groups thus enhancing booking opportunities.

One client in particular had an interesting situation. He owns a vacation rental in a community where seasonal rentals are the norm i.e. summer. For a seasonal rental, this owner received multiple inquiries from The DuPont Registry, known for its affluent readership coupled with a younger demographic i.e. average age of 37.

Yet, in the off-season the home generated minimal interest. We suggested pitching the home on the weekly rental market i.e. Sat. to Sat. via Craigslist markets within a 3-hour drive distance. Our hunch was correct as “aspirationals” who may not have the disposable income for a seasonal rental could afford an “off-season” week and live the lifestyle once only envied. In addition, one “weekly” rental client is considering a “seasonal rental” as relayed by the client “I was able to try the house for a week; I enjoyed the home, the location and the on-site amenities. I plan to book the home for the 2010 summer”.

How is your booking activity for the December holidays? At TheSociety.com we produce a weekly newsletter/blog which is blasted out to travel agents and client directs. We are always looking to promote our partners, their inventory and specials.

If you have availability coupled with incentives or specials, please let us know. We would like to include your property in our weekly Travel Agent/Client Direct publication. Please note, those clients who have chosen to affiliate with The Global Bundle will receive priority concerning enhanced marketing via our Newsletters.

Not a member of The Global Bundle, please contact-us! We can explain how our Global Bundle members have seen increased inquiries from pre-qualified clients leading to profitable bookings. We help make the phone ring and the e-mail buzz.