We have some exciting news to announce. The Society is now a member of the LuxuryRealEstate.com family. It’s great news for travelers, luxury home owners and property managers alike. The official announcement was made this afternoon (press release below).
SEATTLE, June 3, 2010 - LuxuryRealEstate.com, the most viewed luxury real estate website in the world announced today it has acquired The Society of Leisure Enthusiasts (”The Society”), an online marketing solutions company focused in the luxury vacation rental industry… READ FULL PRESS RELEASE.
In October, we introduced some wonderful success stories/highlights that our clients have reported since the launch of The Global Bundle. Around the world, homeowners, property managers, resorts, developers and fractional owners have found The Global Bundle to be the perfect solution for their online marketing efforts.
The testimonials keep coming in, and below is a recap of November and December including success stories and some select new properties we’ve added in the past two months.
Success Stories: Paradise Valley, AZ: This $10 million estate received its first qualified inquiry within 24 hours of listing. Little over a month later, Bramasole booked for an entire month for $30,000. On top of that, the owner was contacted via another Global Bundle inquiry for the home to be used as the site for the next “Go-Daddy” commercial starring Indy-Car celebrity and Go-Daddy spokeswoman, Danica Patrick. A nice $5,000 booking for a quick, 4-hour commercial shoot. See home here: http://thesociety.com/vacation+rental/23829
Cabo San Lucas, Mexico: Villa Las Palmas, a 13,000 square foot paradise, arguably one of the finest luxury villas in all of Cabo was brought to us for help in November. The home was still available for Christmas/New Year’s, and it was specifically urgent to get a qualified holiday booking. Within the 1st week on listing, Villa Las Palmas was booked for New Year’s, a $20,000+ booking. See home here: http://thesociety.com/vacation+rental/24009
Breckenridge, CO: This property located on Main Street was not seeing results from previous online marketing strategies. The home was listed through our Global Bundle back in mid August. To date (December 11th), this home has been booked for 59 nights through Global Bundle inquiries. See the home here: http://thesociety.com/vacation+rental/23906
Selected New Properties Added to The Global Bundle in October:
Let us help you drive qualified inquiries and bookings efficiently and cost-effectively. View more information and sign-up for more information on our Global Bundle at: http://thesociety.com/gb
Once the domain of tweens and teens, Facebook has become a worldwide phenomenon, just one component of the genre we now call “social media”. Many of our clients may know The Society is on Facebook and we offer options via our Global Bundle to promote via Facebook. Yet, we at The Society are also statisticians and well attired marketing geeks. We ran across the following concerning Facebook and wish to share it with our property manager and vacation homeowner audience.
Younger men and older adults flock to site.
Facebook may have started as a site geared toward the college crowd, but as the most popular social network in the US, it has broadened its user base considerably. The Nielsen Company reported that in June 2009 Facebook had a unique US audience of more than 87 million people, compared with fewer than 63 million who visited MySpace that month.
According to Inside Facebook, the fastest-growing group of users in August 2009 were males ages 13 to 17, whose numbers increased by 14.5%, followed by men ages 45 to 54, rising 12.8%. Among women, the highest growth was in the 45 to 54 and 55 to 65 age ranges, which were up 11.8% and 11%, respectively.
Female Facebook users of all ages outnumber their male counterparts. But new male users flocked to the social network at a faster rate than females in almost every age group, tightening the site’s gender gap somewhat.
Inside Facebook reported that 57% of the site’s users, or about 45.4 million people, were women, compared with some 34.3 million who were men.
The largest block of Facebook users is still ages 18 to 25, followed by 26-to-34-year-olds. Taken together, those groups made up 51% of the user population. But young adults also have the lowest rates of uptake, indicating that the age disparity may continue to close, along with the gender gap.
Considering the baby-boomer and Generation X demographic growth of eyeballs i.e. with the money to spend on vacations with family and friends, now, will you consider Facebook?
Since the launch of our new Global Bundle product just a few months ago, we have a wealth of success stories that we would like to share. Around the world homeowners, property managers, resorts, developers and fractional owners have found The Global Bundle to be the perfect solution for their online marketing efforts.
Below is a recap of October including success stories and some select new properties we’ve added in the past 30 days.
Success Stories: Beaver Creek, CO: Ski Safari home was booked within the first week of being listed through The Global Bundle. The booking was for over $10,000. Now that’s an ROI we like to see for our clients. Every booking from now one just adds more to the bottom line. See home here: http://thesociety.com/vacation+rental/23987
West Vail, CO: This “accessible luxury” condo had zero bookings through the first few weeks in The Global Bundle. Our account management team worked with the owner and adjusted the headlines and offered a reasonable discount for early bookings. The result: immediately saw 4x’s the inquiries, 3 of which ended up booking in October alone. See home here: http://thesociety.com/vacation+rental/23907
Ambergris Caye, Belize: Las Terrazas Resort booked the entire resort for a 40 person Wedding. 40 guests staying for 7 nights. The Global Bundle reaches travelers and large group planners. See the resort here: http://thesociety.com/vacation+rental/23844
East Hampton, NY: This unique Whale Rock home, which is up for sale, was put into The Global Bundle to earn rental income as it was on the market. Within the first couple of days of listing, this property was filled for Labor Day and 2 off-season bookings. See the home here: http://thesociety.com/vacation+rental/23668
Paradise Valley, AZ: This $10 million estate had very few inquiries for the previous months. It was placed into The Global Bundle to target affluent audiences and the owner reported a qualified inquiry within 24 hours of listing. See the home here: http://thesociety.com/vacation+rental/23829
Selected New Properties Added to The Global Bundle in October:
Let us help you drive qualified inquiries and bookings efficiently and cost-effectively. View more information and sign-up for more information on our Global Bundle at: http://thesociety.com/gb
-Harnessing the power of a multi-faceted sales and marketing program to assist upscale resort clients wishing to target the affluent demographic concerning rental, sales and management opportunities-
DENVER, CO -October 22, 2009 - The Society and La Sarenne Luxury Properties today announced the debut of their newest online marketing opportunity, The Diamond Affinity Program, a turnkey luxury resort marketing and sales platform.
“The Diamond Affinity Program has been designed and executed to overcome a major void in how resorts market and sell their products.” said Bruce Cuthbertson, partner with La Sarenne Luxury Properties, a California-based resort development firm adding, “The present economic malaise has impacted many resorts which have relied on antiquated sales and marketing tactics to achieve their goals. The Diamond Affinity program is a whole new sales and marketing platform designed for today, tomorrow and the future. We did not replace the tools in the toolbox, we designed a whole new container, inside and out.”
The Diamond Affinity Program is an all-in-one resort sales and marketing package. Using a multi-pronged approach, The Diamond Affinity Program harnesses the power of:
• Online Marketing: targeting the affluent and luxury lifestyle audience.
• CRM Tracking: including initial contact to close concierge assistance.
• VIP Events: in select markets to provide prospective clients in-person introductions.
• Public Relations: focused on the lifestyle, consumer and business marketplace.
“No other entity in the industry has brought together the expansive marketing relationships, leveraged media purchases and targeted demographics combined to deliver not only large quantities of highly qualified prospects but exceeding close-rates above the industry standard,” said Michael McFadden, co-founder of The Society, a Colorado-based marketing firm representing hospitality and vacation oriented companies. McFadden added, “The economy has dictated the call for new ways to market luxury resorts and the Diamond Affinity program beckons that call.”
The Society and La Sarenne came together to leverage their resources to create the Diamond Affinity Program. “It just made sense to create this program jointly, taking advantage of our complimentary services to best serve the resort client desiring to turn lookers into bookers and visitors into owners.” said Cuthbertson.
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Contact: Bruce Cuthbertson
La Sarenne Luxury Properties, LLC
1-877-336-3942 Bruce@LaSarenne.com
It’s spring time: It’s a time for growth, a time for rebirth and a time for change and that’s exactly what is happening at The Society. Over the past 12 months TheSociety.com has been working alone driving traffic and inquiries to our property owners and managers. It’s a difficult marketplace and we’ve come together with some powerful companies to help expand the awareness and interest in luxury vacation rentals and villas.
Introducing the new Global Bundle product. With one profile on The Society you get access to
The Finest Luxury Websites
The Most Dominant Vacation Rental Marketplaces and
It’s an amazing online marketing solution for all luxury vacation rentals. There is no need to spend any money on online advertising again (of course, you should still manage your PPC campaigns).
Sign up today. Contact The Society at info@thesociety.com or call 866-789-8222×4.
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Once the domain of tweens and teens, 
