Two of the more popular Ritz-Carlton Destination Clubs (Aspen Highlands and Bachelor Gulch, Beaver Creek) are currently refurbishing their properties for members and guests alike for the upcoming 2009/10 winter season.

In Aspen Highlands, a “mountain elegant” design concept is being executed mixing furnishings of heirloom quality with “green” oriented and sustainable furnishings including low VOC paint, sustainable woods, new large flat screen televisions and other amenities to keep the upscale standard fresh and inviting.

In the Bachelor Gulch property, there is an emphasis on using natural elements and colors and textures of the Rocky Mountain region. Design elements include the use of 100% wool area rugs, Moore & Giles leather on lounge chairs, fireplace benches and bar stools. Colors including red, green golden and rust tones are being incorporated to reflect the surrounding area and the change of seasons.

While one may think, “Well. Ritz-Carlton has the money to embark on renovations” the message is staying fresh and relevant. While upgrading and furnishings are costly, the return on investment cannot be discounted. In the present market cycle of competition, the most in-demand vacation rentals will be those most updated. Long gone are the days of shag carpet and vinyl furnishings which were trumped by location, location, location. Travelers want it all. A few suggestions:

• Design based your location and enhance the theme. A house in the mountains with a nautical theme may not be the most inviting (unless it is on a lake or body of water)
• Consider impact when budgeting: The entry way is a first impression as are the living/social areas. Spend the money to achieve the most impact.
• Bathrooms: Upgrades such as luxury towels and upscale amenities can go a long way. Consider local products for their uniqueness and cost-effectiveness.
• Going Green: Pitch the “Green” message i.e. “we use locally sourced furnishings and amenities to 1) assist the local economy and 2) reduce our carbon footprint due to shipping and handling.

Hire a Designer/Contractor: With the down economy, many in the design and construction trades are looking for work and clients. Negotiate the best deal possible. Consider volume work i.e. working on multiple homes. Do not hesitate to negotiate the best rates. Even furniture retailers are open to negotiation, especially on bulk purchases. One of our partners, Dhalgren Duck is an excellent resourse concerning design and preparing a vacation home rental into a ”turn-key” opportunity.